A small team that turned a decade of frontline sales experience — across high-ticket, online, event, and door-to-door — into a recruiting practice for people who want the same outcome.
Community Marketing is a group of marketing companies that partnered together to give everyone more resources as one community.
The goal is simple: help people develop real skills through sales jobs, make a lot of money, build passive income, and then help them buy businesses of their own.
The results speak for themselves. This year alone, 10 people in the community made over $1 million. Most first-year salesmen make $30–$50k in one of our different industries — and that is just the starting line.
Community Marketing grew out of YNR Group, founded by Michael Lanctot. Michael dissolved YNR to build Community Marketing — pooling the strengths of multiple partner companies so every person who joins gets more resources, more mentorship, and more paths to ownership than any single agency could offer alone.
"One community, more resources. We help people build skills, make real money, and end up owning businesses of their own."
Skills. Income. Ownership.
Community Marketing exists to move people up a ladder: develop marketable sales skills, earn serious commissions, build passive income, and ultimately own a business of your own.
Most first-year salesmen make $30–$50k in one of our industries — pest control, fiber, solar, generators, insurance, and high-ticket. The ones who commit go further: this year, 10 people in the community crossed $1 million.
Because we are a community of partnered companies rather than a single agency, you get more shots on goal — more industries, more mentors, and more resources pointed at the same outcome: turning a sales rep into a business owner.
Proven track record.
- 10 community members made over $1 million this year.
- Most first-year salesmen earn $30–$50k.
- Multiple partner companies, one shared community.
- Industries: pest, fiber, solar, generators, insurance, high-ticket.
- Grew out of YNR Group, founded by Michael Lanctot.
- Clear paths from rep to manager to business owner.
- Training, mentorship, and passive-income playbooks included.
In the press.
The growth of Michael Lanctot’s YNR Group — the foundation Community Marketing was built on — has been covered across financial, business, and industry press.
- 01 / 04
Yahoo Finance
“Michael Lanctot’s YNR Group Targets $70 Million in Revenue, Expanding Rapidly in the Competitive Sales Industry”
Projected $70M revenue and 1,000+ sales professionals operating door-to-door nationwide.
Read on Yahoo Finance - 02 / 04
AP News
“Michael Lanctot’s YNR Group Targets $70 Million in Revenue, Expanding Rapidly in the Competitive Sales Industry”
Syndicated coverage of YNR’s growth and Michael Lanctot’s recruiting playbook.
Read on AP News - 03 / 04
Yahoo Finance
“YNR Syndicate Celebrates Remarkable Growth Milestones”
A milestone of 1,000 salespeople and two years of growth offering financial independence to young professionals.
Read on Yahoo Finance - 04 / 04
Influencer Daily
“The YNR Marketing Success Story”
Michael Lanctot’s journey from bankruptcy to millionaire status and the YNR engine he built.
Read on Influencer Daily
Receipts.
- 01400%Revenue growth
- 02$40M+Paid in commissions
- 031,500+People placed
- 041,000+Active sales network
- 0510+Years in market
Skills. Income. Wealth.
Every placement is also a curriculum. Three compounding outcomes for every operator who works the program.
- 01 · Skills
Skills development.
We help you build the essentials: sales management, recruiting, communication, time management, focus, dedication. The marketable kind — the skills that open doors well beyond this job.
- 02 · Income
Active income generation.
Build a large active income utilizing high-value skills across the multiple industries we operate in. The first six figures is a question of program fit and reps, not luck.
- 03 · Wealth
Passive income creation.
We help operators turn earnings into passive income — real estate, franchises, and Turo-style car rentals. The plan after the first big season is part of the plan.
Meet the community partners.
Community Marketing is powered by a group of partners and leaders across the sales industry — each running their own company and department within the community.
Caleb Bahr & Matt JoyceLDPs & Events · Vision MarketingCaleb and Matt run the community’s leadership development programs (LDPs) and live events. Together they own Vision Marketing.
Tate BreyerInsurance · Academy MarketingTate runs the insurance division and owns Academy Marketing.
Spencer CatalanFiber & IncentivesSpencer runs the fiber division and, alongside Alex Quinn, manages the community’s rep incentive programs.
Alex QuinnIncentivesAlex runs the community’s incentive programs with Spencer — the contests and rewards that keep reps pushing.
Joshua BinghamOnline High-Ticket · Quality Control MarketingJosh runs the online high-ticket sales division and owns Quality Control Marketing.
Joon WeeMega Blitzes & Training · Liberty MarketingJoon runs all the mega blitzes in Phoenix and makes sure every area manager is properly trained. He also owns Liberty Marketing.
Liam HoltzmanMedia · Wicked MarketingLiam runs the community’s media and owns Wicked Marketing.
Peter DouglasLead Generation · Elevate MarketingPeter runs lead generation for the community and owns Elevate Marketing.
Iliad Wulf TrigoIUL, Annuity & Wealth Management · Sovereign Assets MarketingIliad runs high-level IUL, annuity, and wealth management, and owns Sovereign Assets Marketing.
Michael KamienieckiRookie TrainingMichael runs rookie trainings — getting new reps ramped and field-ready.
Bruno ZavaletaRookie TrainingBruno runs rookie trainings alongside Michael Kamieniecki, building the community’s next wave of closers.
Diego ColwellWholesalingDiego runs the wholesaling department for the community.
Michael LanctotBoard Member · Community MarketingFounder of YNR Group, which he dissolved to create Community Marketing. Michael now serves on the board.